
What is Customer Relationship Management (CRM)? - IBM
Customer relationship management (CRM) is a set of integrated technologies used to document, track, and manage an organizations relationships and interactions with existing and potential customers.
CRM-ERP integration: Accelerate with AI - IBM
Nov 25, 2025 · CRM and ERP integration links customer, sales and operational data in real time to eliminate silos, reduce manual work and provide accurate information across teams.
AI in CRM (Customer Relationship Management) | IBM
AI in customer relationship management (CRM) enables organizations to automate business processes by organizing and managing customer information with ease.
What is enterprise resource planning (ERP)? - IBM
Enterprise resource planning (ERP) is a business management software system that is designed to manage and streamline an organization’s functions, processes and workflows with automation and …
Was ist CRM? | IBM
Customer Relationship Management (CRM) ist eine Reihe integrierter Technologien zum Dokumentieren, Verfolgen und Verwalten der Beziehungen und Interaktionen eines Unternehmens …
IaaS, PaaS, SaaS: What's the difference? - IBM
Infrastructure as a service (IaaS), platform as a service (PaaS) and software as a service (SaaS) are the three most popular types of cloud service offerings.
What is business intelligence (BI)? - IBM
Business Intelligence (BI) is a set of technological processes for collecting, managing and analyzing organizational data to yield business-centric insights.
What is Contact Center as a Service (CCaaS)? - IBM
Contact center as a service (CCaaS) is a cloud-based customer service solution designed to modernize call center operations and provide an enhanced customer experience.
AI for sales prospecting - IBM
AI-powered tools have become increasingly critical across the entire sales process. In sales prospecting, organizations typically leverage AI to analyze sales data to identify high-value potential customers, …
Business process reengineering (BPR) examples - IBM
Nov 10, 2023 · Business process reengineering (BPR) is the radical redesign of core business processes to achieve dramatic improvements in performance, efficiency and effectiveness. BPR …