Magnite (NasdaqGS:MGNI) announced new partnerships with AMC Global Media and Hearst News. The agreements expand Magnite's role in programmatic TV and video advertising across linear and streaming ...

Hearst News wants to help programmatic ad buyers target audiences in all channels. The publisher, which serves 80 million users with reporting, community updates and storytelling, has chosen Magnite ...

TV advertising has ruled the media roost for 75 years. Now, advances in targeting and product placement are re-writing the ...

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...

The upfronts, the biggest national market for TV advertising, are still a central place for trading in billions of dollars ...

The supply-side platform OpenX is eliminating all resellers from its connected TV advertising inventory pool, ensuring that buyers have more working media. The company is also removing all non-TV ...

Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, ...

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

MACAU - Although programmatic advertising has helped marketers reach targeted audiences more efficiently, cross-screen programmatic advertising has yet to take off properly in the region. “What is ...

The European Programmatic TV Initiative (EPTVI) has announced the launch of Stage Two of its industry-led collaboration, moving from industry discussion and alignment into action as the industry works ...