The Tysons tech company formerly known as MicroStrategy has a new moniker: Strategy. In addition to announcing a new name, the Bitcoin behemoth chaired by Michael Saylor unveiled Wednesday a new logo ...

The company's core business operations remain unchanged following the cosmetic rebrand to reflect the firm's pro-Bitcoin ethos. MicroStrategy — a business intelligence firm and Bitcoin treasury ...

MicroStrategy Inc. (NASDAQ:MSTR) has officially rebranded as Strategy, reflecting its sharpened focus on Bitcoin (CRYPTO: BTC) and artificial intelligence. The company's new logo features a stylized ...

Michael Saylor is apparently done thinking small. The founder and CEO of MicroStrategy announced Wednesday that his company would be dropping the “Micro” from its name, instead operating as Strategy.

Strategy unveils new name, Bitcoin logo, and orange brand color New websites launched for Strategy software and branded merchandise Leadership to address new brand at Earnings Call today at 5 PM EST.

MicroStrategy (MSTR) has rebranded itself as Strategy while incorporating the Bitcoin symbol into its logo. The move is indicative of the company leaving behind its data analytics roots and going ...