Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

It looks likely that iOS 26.5 will introduce advertising in Apple Maps, after a new pop-up was spotted in the beta.

Howard Lerman is CEO of Yext, a local advertising, technology company. Lerman spoke to AdExchanger.com about his company and its strategy. Click below or scroll down: Consumers and Local Media Yext ...

Digital media ad spend will climb to $104.1 billion while traditional media will see $80.4 billion in advertising ...

How important is localized advertising to consumers—and why? Consider these findings from Locality’s new consumer research study, “The Local Lift: How Local Video Campaigns Increase Consumer Action,” ...

Scale Social AI, a marketing technology pioneer that turns authentic customer content into localized advertising, announced today it has raised $1.3 million in pre-seed funding. The round was led by ...

Google sent out emails to some of its Local Service Ads advertisers introducing "rich content" that can be pulled from your ...