It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work. The structure of organic search ...

Google rushed out fixes after its AI search feature made errors that went viral. Fundamental limitations of generative AI mean that it will still screw up sometimes. Google’s AI Overviews feature ...

On Monday, internal documents describing what factors Google Search takes into consideration when ranking and displaying web results leaked. The documents were given to and subsequently publicized by ...

Two years ago, in my early quest to understand what would become AI Overviews, I declared that Retrieval Augmented Generation was the future of search. With AI Overviews and now AI Mode wreaking havoc ...